Not All Digital Transformation Is The Same

What we’ve seen from past innovation and digital transformation / product development efforts is that when done in isolation, these fail to truly drive double-digit new growth. While they may modernize operations, leverage SaaS and the cloud, and temporarily satisfy customers that the business is staying up with the times, too many of these efforts limit success to “shoring up” the P&L status quo. The result is that they stave off the revenue cliff and the threat of new competitors by only a few years. They miss the nature of the quickly changing competitive landscape, and fail to address existing organizational and capability challenges that prevent delivering high-growth new services. 

To truly be a growth driver, innovation efforts in existing businesses need to be developed in tandem with corresponding competitive assessment and a plan for strategic M&A, partnership, organizational transformation and integration, and delivered with the right growth marketing mindset.

Struos brings deep experience in innovation / digital transformation, strategic M&A, partnerships, organizational change, and growth marketing, as well as an understanding of new technologies like AI and data management, to provide a complete program for transformational growth.